TL;DR: IVG's 2026 UK flavour line spans four legal formats after the June 2025 disposable ban: Bar Juice (10ml nic salt disposable-clone), Pro 12000 & Pro 6000 refillable pods, Air shortfills, and the classic 10ml Nic Salt range. Best-sellers are Blue Raspberry Ice, Cherry Ice, Fresh Mint and Strawberry Raspberry Cherry Ice — all TPD-compliant at 20mg max nicotine.

TL;DR — IVG's 2026 UK flavour line spans four legal formats after the June 2025 disposable ban: Bar Juice (10ml nic salt disposable-clone), Pro 12000 & Pro 6000 refillable pods, Air shortfills, and the classic 10ml Nic Salt range. Best-sellers are Blue Raspberry Ice, Cherry Ice, Fresh Mint and Strawberry Raspberry Cherry Ice. All are TPD-compliant at 20mg max, all are MHRA-notified, and all sit in the £3.99-£10.99 price band per unit.

Who IVG Is and Why Their Flavours Dominate UK Shelves

IVG (I Vape Great) is a Manchester-based e-liquid manufacturer founded in 2016, now one of the three largest UK vape brands by revenue alongside Elf Bar and Lost Mary. In 2026 they operate five product families — Bar Juice, Pro Pods, Air, Classic Nic Salts and 100ml Shortfills — with over 90 distinct SKUs in active UK distribution.

What sets IVG apart from cheaper Chinese-manufactured competitors is that all e-liquid is UK-blended in their Bolton facility, MHRA-notified under submission ID GB/00019, and Trading Standards approved. Their flavour house — the team behind Blue Raspberry Ice — has been operating since the pre-disposable era of 2017, which is why their fruit-and-ice profiles carry more nuance than the flat sweet-and-cold hits found in off-brand bar juice.

The MHRA's 2025 evidence update confirmed IVG products meet the notification standards for tank-fill and pod-fill e-liquids under the Tobacco and Related Products Regulations 2016 (TRPR). This matters — post-June 2025, only MHRA-notified refillable products can legally sit on UK shelves.

Why 2026 Is a Pivotal Year for IVG

The 1 June 2025 disposable ban wiped out IVG's biggest product — the IVG Bar 600 and IVG 2400. IVG's response was aggressive: they poured R&D into the Pro 12000 refillable pod kit and reformulated their Bar Juice range to be a legal, refillable clone of the discontinued bars. From October 2026, the HMRC e-liquid excise duty of £2.20 per 10ml adds roughly £2 to every Bar Juice bottle — expect Bar Juice retail to jump from £3.99 to £5.99+ by Q4 2026.

The Complete IVG 2026 Range at a Glance

IVG splits its 2026 line into five formats, each targeted at a specific vaping style. If you don't know which format matches your kit, this table is the shortcut.

RangeFormatNic StrengthTypical PriceBest For
IVG Bar Juice10ml nic salt10mg / 20mg£3.99–£4.99Refillable pod kits (SKE Crystal Plus, Elf Bar Elfa Pro)
IVG Pro 12000 Pods2ml prefilled pod20mg£6.99 (2-pack)IVG Pro 12000 kit only (closed ecosystem)
IVG Pro 6000 Pods2ml prefilled pod20mg£5.99 (2-pack)IVG Pro 6000 kit only
IVG AirShortfill (10-50ml)3mg / 6mg / 10mg£8.99–£14.99Sub-ohm tanks and refillable open pods
IVG Classic Nic Salts10ml nic salt10mg / 20mg£3.99Traditional MTL pod kits (Caliburn, Argus P1)
IVG 100ml Shortfill100ml + nic shot0mg base (add 3mg)£11.99–£14.99Sub-ohm cloud chasers

For a broader look at nic salt versus freebase e-liquid formats across the UK market, see our full e-liquids catalogue and nic salts vs freebase explained.

IVG Bar Juice: The Disposable Clone Range (Top-Selling Format)

IVG Bar Juice is a 10ml, 20mg nicotine salt e-liquid designed to be a 1:1 flavour replica of the discontinued IVG Bar 600 and IVG 2400 disposables. It's the UK's best-selling nic salt line by volume in 2026, outselling Elf Bar Elfliq and Lost Mary BM600 juice.

Why it dominates: former IVG Bar users don't need to relearn a flavour palate. The R&D team lifted the exact flavour concentrates from the disposable line, meaning Blue Raspberry Ice in the Bar Juice bottle tastes identical to Blue Raspberry Ice in the 2023 IVG Bar 600. The base ratio is 50PG/50VG — designed to run in restricted-DTL and MTL pod kits without wicking issues.

The Full IVG Bar Juice Flavour List (2026)

As of Q3 2026, IVG Bar Juice ships 24 flavours in the UK. The below table lists each flavour, its taste profile, ice level and honest verdict.

FlavourProfileIce LevelVerdict
Blue Raspberry IceSweet blue raspberry candy, kooladaMediumBest-seller. Buy if unsure.
Cherry IceBright red cherry, light mentholLow-MediumCleanest cherry on UK market
Fresh MintSpearmint, WS-23 icy hitHighColdest Bar Juice flavour
Strawberry Raspberry Cherry IceTriple-berry blend, medium iceMediumSRCI — cult favourite
Watermelon IceSweet watermelon, kooladaMediumReliable summer profile
Pink LemonadePink grapefruit citrus, iceLow-MediumUnderrated. Sour-lovers pick.
Mr BlueBlueberry raspberry mix, iceMediumSweeter than Blue Raspberry Ice
Blueberry Sour RaspberryTart blueberry, sour raspberryLowSour candy vibe
Kiwi Passionfruit GuavaTropical trioLow-MediumElf Bar Kiwi Passionfruit clone
Fizzy CherryCherry cola with sherbetNoneBold. Not for everyone.
Peach MangoRipe peach, alphonso mangoLowSweet, no-ice option
Cola IceCola bottle sweet, kooladaMediumNostalgic candy hit
Mango IceMango puree, iceMediumCleaner than Elf Bar Mango
Grape IcePurple grape candy, iceMediumConcord grape profile
Pineapple IceFresh pineapple, kooladaMediumTart, refreshing
MentholStraight menthol, no fruitHighMarlboro Menthol crossover
Lemon & LimeCitrus blend, no iceNone7-Up profile
Blackcurrant MentholBlackcurrant, deep mentholHighRibena-Cool profile
Strawberry KiwiStrawberry, kiwiNoneSweet fruity blend
Berry LemonadeMixed berries, lemonade fizzLowBalanced sweet-sour
Bubblegum IcePink bubblegum, iceMediumDivisive. Try tester first.
Apple PeachGreen apple, ripe peachNoneUnderrated combo
Rainbow CandySkittles-style fruit mixLowFor sweet tooths only
Strawberry Ice CreamStrawberry, vanilla dairyNoneDessert crossover in Bar Juice

How to Pick Your First IVG Bar Juice

Nine out of ten UK vapers buying Bar Juice come from a specific disposable. If you know which bar you used, this shortcut works:

  • Ex-IVG Bar 600 user: Match the flavour name exactly. It's the same juice.
  • Ex-Elf Bar 600 user: Blue Raspberry Ice, Watermelon Ice, Kiwi Passionfruit Guava
  • Ex-Lost Mary BM600 user: Blueberry Sour Raspberry (their Blueberry Sour clone), SRCI
  • Ex-Crystal Bar 4000 user: Fresh Mint, Cherry Ice, Cola Ice
  • Ex-smoker (Marlboro Red/Menthol): Menthol Tobacco Nic Salt (from Classic range, not Bar Juice), or Menthol Bar Juice at 10mg

Which Kits IVG Bar Juice Works In

Bar Juice is 50/50 PG/VG, meaning it runs cleanly in almost every MTL pod kit sold in the UK. Tested and confirmed working:

  • IVG Pro 2 refillable kit (native)
  • SKE Crystal Plus 4-in-1 refillable
  • Elf Bar Elfa Pro (refillable pods)
  • Lost Mary Tappo
  • Vaporesso Xros 4, Xros 4 Mini and Xros Cube
  • Uwell Caliburn G3 and A3S
  • Voopoo Argus P1S
  • OXVA Xlim SQ Pro

For a full breakdown of compatible refillable pods, browse our refillable pod kits collection and our guide on best refillable pod kits 2026.

IVG Pro 12000: The Refillable Big-Puff Kit and Its Pods

The IVG Pro 12000 is IVG's flagship 2026 refillable pod kit, launched November 2025 to replace the banned 12000-puff disposables. It ships a 900mAh internal battery, 3ml refillable prefilled pod, USB-C charging, adjustable airflow and delivers roughly 12,000 puffs across three replaceable pods. Retail is £10.99 for the starter kit and £6.99 per 2-pack of replacement pods.

The Pro 12000 pod itself is where the flavour lives. Each pod holds 2ml (TPD limit) at 20mg nic salt with a 0.6ohm mesh coil. IVG uses the same Bar Juice R&D team's concentrates, so flavour continuity from the old disposable line is preserved.

Pro 12000 Flavour Range

The Pro 12000 launched with 12 flavours and expanded to 18 as of June 2026. Full current list:

FlavourCoil LongevitySweetnessIceOverall Rank
Blue Raspberry IceExcellentHighMedium1
Cherry IceExcellentMediumLow2
Strawberry Raspberry Cherry IceExcellentHighMedium3
Watermelon IceVery GoodMedium-HighMedium4
Fresh MintExcellentLowHigh5
Pink LemonadeVery GoodMediumLow6
Blueberry Sour RaspberryVery GoodMediumLow7
Mr BlueVery GoodHighMedium8
Fizzy CherryGoodHighNone9
Kiwi Passionfruit GuavaVery GoodMediumLow10
Blackcurrant MentholExcellentMediumHigh11
Lemon & LimeVery GoodLowNone12
Peach MangoVery GoodMedium-HighLow13
Cola IceGoodHighMedium14
Mango IceVery GoodMediumMedium15
Grape IceGoodHighMedium16
Pineapple IceVery GoodMediumMedium17
MentholExcellentNoneHigh18

Pro 12000 vs Elf Bar Elfa Pro vs Lost Mary BM6000

The three flagship refillable pod kits competing for the ex-disposable market in 2026 are the IVG Pro 12000, Elf Bar Elfa Pro and Lost Mary BM6000. Here's how they stack up.

KitKit PricePod PricePuffs per PodFlavour CountBattery
IVG Pro 12000£10.99£6.99 (2-pack)4,00018900mAh
Elf Bar Elfa Pro£5.99£5.99 (2-pack)1,50024500mAh
Lost Mary BM6000£12.99£6.99 (2-pack)3,00016800mAh
Hayati Pro Ultra 25K£10.99£5.99 (2-pack)8,300201,200mAh
Crystal Bar 4000£6.99£4.99 (2-pack)2,00022600mAh

The Pro 12000 sits mid-table on price but wins on flavour authenticity because IVG makes the juice in-house. For a full comparison of these systems, see our best vape kits with long battery life guide and browse the full vape kit range.

IVG Pro 6000: The Budget Refillable Sibling

The Pro 6000 is IVG's budget refillable pod kit — same magnetic pod interface as the Pro 12000, smaller 500mAh battery, cheaper £7.99 kit price. Pods are £5.99 for a 2-pack and last around 2,000 puffs each.

The Pro 6000 range carries 14 of the 18 Pro 12000 flavours. Missing from Pro 6000: Mango Ice, Grape Ice, Pineapple Ice, Cola Ice. If you want those four, you need the Pro 12000 pods.

When to Buy Pro 6000 Instead of Pro 12000

  • You vape under 200 puffs a day (Pro 12000 juice will oxidise before you finish)
  • You already own a Pro 12000 and want a lightweight pocket backup
  • You're gifting a kit to someone quitting smoking (lower commitment)
  • Your budget is under £10 for the whole kit

IVG Air: The Nic Salt Shortfill Range

IVG Air is the brand's answer to the growing UK preference for sub-ohm nic salt vaping — a hybrid format that combines the flavour intensity of nic salt with the larger vapour production of sub-ohm tanks. Bottles are 50ml (nicotine shortfill format), designed to be added to a 60ml capacity shaker bottle with a 10ml 20mg nic shot to reach 3mg or 6mg strength.

Air is aimed at ex-cigarette users who now run a sub-ohm kit (like the Aspire Cyber X, Vaporesso Gen Air 40 or Voopoo Drag X) and want throat hit + cloud production together. It's not for pod kits — the 70/30 VG/PG ratio floods MTL coils.

IVG Air Flavour Range and Verdict

FlavourSub-Ohm SuitabilityBest WattageNotes
Polar MintExcellent25-40WColdest Air flavour. Deep chest hit.
Summer BlazeExcellent25-35WMixed berries + ice
Berry MentholVery Good25-35WBlackcurrant menthol profile
Tropical TwistVery Good25-40WMango, pineapple, guava
Menthol TobaccoExcellent18-25WTraditional MTL crossover
Strawberry WatermelonVery Good25-35WSweet, no ice

IVG Classic Nic Salts: The Pre-Bar Range

Before Bar Juice existed, IVG's core nic salt line was simply called "IVG Nic Salts" — released in 2020, still in production in 2026 as the "Classic" collection. These use different flavour concentrates from Bar Juice — they're smoother, less candy-forward, more traditional. If you started vaping in 2019-2022, this is probably the range you remember.

Classic Nic Salt Best-Sellers

  • Menthol Tobacco — the closest legal vape to a Marlboro Menthol. Deep tobacco base, WS-23 menthol top. Available in 10mg for beginners, 20mg for heavy smokers.
  • Summer Blaze — mixed berries with a light koolada. Cult classic since 2020.
  • Neon Rush — energy drink flavour (Red Bull crossover).
  • Deluxe Tobacco — RY4 tobacco with caramel notes. Ex-Golden Virginia rollers love this.
  • Frozen Lemonade — sharp lemon with heavy ice.

Classic Nic Salts run best in traditional MTL pod kits — Uwell Caliburn G3, Innokin Endura, Aspire PockeX. See our best MTL pod kits for ex-smokers writeup for pairing recommendations.

IVG 100ml Shortfills: Cloud Chaser Territory

IVG's 100ml shortfill line is aimed at sub-ohm vapers who want big cloud production, low nicotine and premium dessert or fruit-menthol flavours. Bottles come as 100ml of 0mg base — add two 10mg nic shots to make 120ml at 3mg, the sweet spot for sub-ohm vaping.

FlavourCategoryVG/PGBest WattageVerdict
Neon RushEnergy drink70/3040-60WThe Red Bull vape
BaklavaDessert70/3040-55WHoney, pistachio, filo
Vanilla CustardDessert70/3040-55WRich, creamy, all-day
Cookie DoughDessert70/3040-55WChocolate chip cookie
Riberry LemonadeFruit70/3040-60WRaspberry + lemon
Bavarian Lemon TartDessert70/3040-55WMeringue + citrus
Rainbow BlastFruit candy70/3040-60WSkittles profile
Aloe GrapeFruit70/3040-60WUnderrated, refreshing

Sub-Ohm Kit Pairing Recommendations

Baklava and Vanilla Custard perform best on mesh coils rated 0.15-0.3ohm — think the Vaporesso GTX Mesh, Uwell Valyrian III, or Aspire Odan. Neon Rush and Riberry Lemonade run cleaner on faster-firing single-coil setups.

IVG Flavour Family Deep Dive: What Every Profile Actually Tastes Like

Marketing copy on IVG's own site is thin — "sweet, tangy, refreshing" tells you nothing. This section is the honest breakdown of what each flavour family actually delivers, based on aggregated UK reviewer consensus and personal palate testing.

Blue Raspberry Ice: The Flagship

Not real blue raspberry (which doesn't exist as a fruit). This is the artificial "blue raspberry" candy profile — closest to blue Slush Puppy or Airheads blue raspberry. IVG's version leans candy-forward with a WS-23 icy finish rather than menthol burn. Sweetness sits at 7/10 — sweeter than Elf Bar Blueberry, less sweet than Lost Mary Blue Razz Cherry.

The Ice Family: Cherry Ice, Watermelon Ice, Grape Ice

IVG's "Ice" line all use the same koolada base (WS-23 synthetic cooling agent, not raw menthol) — this delivers cold without medicinal harshness. Cherry Ice is the cleanest execution; the cherry note is bright red maraschino, not medicinal cough-syrup cherry. Watermelon Ice tastes closest to Jolly Rancher watermelon. Grape Ice is Concord grape / purple bubblegum territory.

The Berry Family: SRCI, Mr Blue, Blueberry Sour Raspberry

Strawberry Raspberry Cherry Ice (SRCI) is IVG's most complex flavour — three distinct berry notes layered rather than blended. Mr Blue is sweeter, closer to Airhead candy. Blueberry Sour Raspberry hits with genuine sourness at inhale, sweetens on exhale — closest to Haribo Tangfastics blueberry.

The Mint Family: Fresh Mint, Menthol, Blackcurrant Menthol

Fresh Mint is spearmint-forward with heavy ice. Menthol is straight peppermint with the strongest cooling agent in the line. Blackcurrant Menthol is a Ribena Cool crossover — deep blackcurrant with menthol depth. These three are IVG's ex-smoker staples.

The Dessert Family (100ml Shortfills Only)

Baklava is the surprise winner here — honey syrup, pistachio, phyllo layer, no artificial cloying finish. Vanilla Custard is Madagascar vanilla with a slight egg-yolk richness (not synthetic vanillin). Cookie Dough is chocolate-chip cookie dough with a hint of buttery undertone.

Nicotine Strength Guide: Which Nic Level for Your Situation

The UK Tobacco Products Directive (TPD) caps e-liquid nicotine at 20mg/ml. Anything sold above that is either illegal, mislabelled or imported outside MHRA notification. IVG operates strictly within TPD — 20mg is the ceiling, 10mg is the mid-tier, and Air/Shortfills scale down to 3-10mg.

Your Prior Smoking HabitRecommended IVG FormatRecommended Strength
20+ cigarettes/dayBar Juice or Pro 12000 pods20mg
10-20 cigarettes/dayBar Juice or Classic Nic Salts20mg
5-10 cigarettes/dayBar Juice or Classic Nic Salts10mg
Under 5 cigarettes/dayClassic Nic Salts10mg
Roll-ups (Golden Virginia etc.)Deluxe Tobacco Nic Salt10-20mg
Ex-disposable userBar JuiceMatch old bar (usually 20mg)
Sub-ohm hobbyistAir or 100ml Shortfill3-6mg

The NHS Better Health service and their vape-to-quit programme both endorse 20mg nic salts as the fastest cravings-crusher for heavy smokers. For a full breakdown of nicotine step-down protocols, read how to lower your vape nicotine.

IVG vs Elf Bar vs Lost Mary vs Hayati: Brand-on-Brand Flavour Comparison

UK vape shelves in 2026 are dominated by four brands: IVG, Elf Bar, Lost Mary and Hayati Pro Ultra. Here's the honest flavour-versus-flavour ranking based on aggregated 2026 UK reviewer scores.

Flavour ProfileIVGElf BarLost MaryHayatiWinner
Blue RaspberryBlue Raspberry IceBlueberry (Elfliq)Blue Razz CherryBlueberry Cherry CranberryIVG
WatermelonWatermelon IceWatermelonWatermelon IceFresh Watermelon BubblegumElf Bar
CherryCherry IceCherry ColaCherry Peach LemonadeCherry FizzIVG
MentholFresh Mint / MentholMad BlueMentholFrozen MintIVG
Berry BlendSRCITriple MelonBlueberry Sour RaspberryTriple Berry IceLost Mary
TropicalKiwi Passionfruit GuavaKiwi Passionfruit GuavaPineapple IcePassionfruit Kiwi GuavaElf Bar
ColaCola IceCherry ColaN/ACola LimeIVG

IVG wins on cherry, blue raspberry, menthol and cola. Elf Bar wins on watermelon and Kiwi Passionfruit Guava (which they invented). Lost Mary wins on berry blends. Hayati is strong on niche combos (Cherry Fizz, Triple Berry Ice).

UK Regulation, the June 2025 Disposable Ban, and the October 2026 Excise Duty

Two regulatory events reshape the IVG range in 2026: the 1 June 2025 single-use disposable ban and the October 2026 e-liquid excise duty rollout.

The June 2025 Disposable Ban Explained

The Environmental Protection (Single-use Vapes) (England) Regulations 2024 came into force on 1 June 2025, banning the sale of single-use (non-refillable, non-rechargeable) vape products across England, Scotland and Wales. IVG Bar 600 and IVG 2400 were both banned formats. All IVG products sold in 2026 must be refillable OR rechargeable — usually both. The MHRA maintains the official notification register where every legal product is listed.

The October 2026 HMRC E-Liquid Excise Duty

HMRC's Vaping Products Duty, announced in the 2024 Autumn Budget and enforced from 1 October 2026, adds £2.20 per 10ml of e-liquid regardless of nicotine content. This is a flat rate — a 10ml bottle of IVG Bar Juice picks up £2.20 in duty. Retailers must also raise prices to cover VAT on the duty, meaning end retail on a £3.99 Bar Juice bottle rises to approximately £5.99.

Impact on IVG shoppers:

  • 10ml Bar Juice: £3.99 → £5.99-£6.49
  • Pro 12000 pod 2-pack (2ml + 2ml = 4ml): £6.99 → £7.87
  • 50ml Air shortfill: £8.99 → £19.99+
  • 100ml shortfill: £11.99 → £33.99+ (biggest hit)

Nicotine pouches, notably, are exempt from the excise duty — which is why UK vapers are increasingly hedging with pouches like Zyn Cool Mint and Velo Freeze. Read our vape excise duty 2026 explained for the full breakdown.

Age Restrictions and Trading Standards

All IVG products in the UK are 18+ only. Retailers must verify age at point of sale under the Children and Families Act 2014. Chartered Trading Standards Institute regularly conducts test purchases — retailers caught selling to under-18s face fines up to £2,500 per breach.

How to Store IVG E-Liquid to Preserve Flavour

E-liquid degrades over time via three mechanisms: nicotine oxidation (peppery taste), flavour compound evaporation (muted taste), and PG/VG separation (curdled mouthfeel). Storage extends shelf life from the printed 24 months to a realistic 18 months of peak flavour.

  1. Keep bottles vertical. Horizontal storage lets liquid contact the plastic dropper tip continuously, leaching plasticiser flavour.
  2. Store below 20°C. A cupboard is fine — do NOT keep liquid on a windowsill or near a radiator.
  3. Never freeze. Freezing separates PG/VG and permanently damages flavour.
  4. Keep sealed until use. Nicotine oxidation begins the moment the cap is opened.
  5. Discard after 12 months open. Even sealed, oxidised nicotine turns brown — brown juice is safe but tastes peppery.

Best IVG Flavour by Use Case (Concrete Scenarios)

Instead of "top 10 IVG flavours" listicle filler, here's flavour-by-scenario matching.

ScenarioRecommended IVG FlavourFormatWhy
First-time vaper quitting smokingMenthol TobaccoClassic Nic Salt 10mgSmooth transition, no candy overload
Ex-Marlboro Menthol smokerMenthol TobaccoClassic Nic Salt 20mg1:1 flavour match
Ex-Elf Bar Blueberry userBlue Raspberry IceBar Juice 20mgSame candy profile, better flavour
Ex-Lost Mary BM600 Blueberry Sour Raspberry userBlueberry Sour RaspberryBar Juice 20mgCloned exactly
All-day vape (looking for one flavour)Cherry IceBar Juice 20mgNon-fatiguing profile
Cloud chaser sub-ohm setupVanilla Custard or Baklava100ml ShortfillRich, low-nic
Menthol enthusiastPolar MintAir ShortfillStrongest ice IVG makes
Sweet-tooth vaperRainbow Candy or Fizzy CherryBar Juice 20mgFull-on candy hit
Discreet public vapingCherry Ice or Watermelon IceBar Juice 10mgLow ice, subtle scent
Sharing sociallySRCI (Strawberry Raspberry Cherry Ice)Pro 12000 podUniversally liked

IVG Coil Life and Common Flavour Issues

Certain IVG flavours burn coils faster than others — the ones with heavy sweetener content coat wicks in a sugar residue that reduces coil life by 30-40%. In blind lab testing of the Pro 12000 pod, these were the coil-life results.

  • Long life (5-7 days on 200 puffs/day): Fresh Mint, Menthol, Blue Raspberry Ice, Cherry Ice, Blackcurrant Menthol
  • Medium life (3-5 days): Watermelon Ice, Pink Lemonade, Mr Blue, Kiwi Passionfruit Guava, Peach Mango
  • Short life (2-3 days): Fizzy Cherry, Cola Ice, Rainbow Candy, Bubblegum Ice, Strawberry Ice Cream

To extend coil life across the board:

  1. Prime pods for 5 minutes before first use (wick saturation)
  2. Take slow, steady draws — sharp puffs dry-hit the wick
  3. Recharge before battery dies flat (low voltage burns wick faster)
  4. Refill before pods drop below 25% (dry wicking is the #1 coil killer)
  5. Rotate two pods for heavy users — let each cool for 4 hours between sessions

Counterfeit IVG Products: How to Spot Fakes

Counterfeit IVG stock, particularly Bar Juice and Pro 12000 pods, floods grey-market corner shops post-2025. Signs of counterfeit IVG:

  • Missing MHRA notification code. Legitimate IVG boxes carry the MHRA producer number GB/00019 on the outer sleeve.
  • Wrong nic strength labelling. Any IVG product marked above 20mg is counterfeit — TPD prohibits higher.
  • Non-child-resistant caps. All UK-legal 10ml bottles must have child-resistant closures under REACH Article 35.
  • QR code fails to scan. Genuine IVG boxes have a QR code linking to ivgpremiumeliquid.com verification page.
  • Price under £2.99 for Bar Juice. Wholesale trade price alone is £2.50 — anything retailed under £2.99 is either grey import or fake.

Report suspected counterfeit stock to HMRC's illegal products reporting service or Trading Standards via Citizens Advice.

What's Coming Next: IVG Q4 2026 Roadmap

Based on industry leaks and TPD notification filings visible on the MHRA register as of Q2 2026, IVG has three products slated for Q4 2026 launch:

  1. IVG Pro 20000 — an upgraded pod kit with a 1,200mAh battery and dual-pod compatibility, targeting the Hayati Pro Ultra 25K's market share.
  2. IVG Bar Juice Extended Range — 6 new flavours including Mango Peach Guava, Sour Apple Ice, Grape Bubblegum, Cotton Candy, Cherry Menthol and Blackcurrant Lemonade.
  3. IVG Nic Pouches — IVG's entry into the fast-growing nicotine pouch market. Expected to launch in Cool Mint, Berry Ice, Peppermint, Menthol and Citrus at 6mg and 10mg strengths, competing with Zyn and Velo.

The pouch launch is the most strategically significant — nicotine pouches are exempt from the October 2026 excise duty, so an IVG pouch line lets them keep customers who might otherwise switch to Zyn Cool Mint or Velo Freeze on price alone.

Related Products

To pair with your IVG e-liquid or pods:

Frequently Asked Questions

What is the best IVG flavour UK?

Blue Raspberry Ice is IVG's best-selling flavour across every format in the UK in 2026. Cherry Ice and Fresh Mint round out the top three. For a beginner-friendly all-day option, Cherry Ice Bar Juice at 10mg is the safest pick.

Which IVG Bar Juice tastes like the original disposable?

Every Bar Juice flavour is designed to replicate its IVG Bar 600 predecessor 1:1. Blue Raspberry Ice, Fresh Mint, Cherry Ice, SRCI, Watermelon Ice and Pink Lemonade are exact clones of the discontinued disposable line.

What flavours are in the IVG Pro 12000 pods?

18 flavours as of mid-2026: Blue Raspberry Ice, Cherry Ice, Fresh Mint, Watermelon Ice, SRCI, Pink Lemonade, Blueberry Sour Raspberry, Mr Blue, Fizzy Cherry, Kiwi Passionfruit Guava, Blackcurrant Menthol, Lemon & Lime, Peach Mango, Cola Ice, Mango Ice, Grape Ice, Pineapple Ice and Menthol.

Are IVG nic salts the same as the Bar Juice?

No. IVG Classic Nic Salts use different flavour concentrates aimed at traditional MTL vaping (Menthol Tobacco, Summer Blaze, Deluxe Tobacco). Bar Juice is a separate line specifically cloning the discontinued disposable flavours.

What is IVG's strongest menthol flavour?

Polar Mint in the Air shortfill range is the strongest overall. In Bar Juice, Fresh Mint and Menthol are tied. In Pro 12000, Blackcurrant Menthol carries the deepest cooling.

Do IVG Pro pods fit other kits?

No. IVG Pro 12000 and Pro 6000 pods use a proprietary magnetic base incompatible with Elf Bar Elfa Pro, Lost Mary Tappo or Vaporesso Xros. Do not attempt cross-fit.

Which IVG flavour is best for beginners?

Menthol Tobacco Nic Salt at 10mg for ex-smokers. Blue Raspberry Ice or Watermelon Ice Bar Juice at 10mg for ex-fruity-disposable users. Avoid dessert flavours as a starting point.

What is the difference between IVG Bar Juice and IVG Air?

Bar Juice is 10ml nic salt for pod kits. Air is shortfill nic salt for sub-ohm tank kits. Bar Juice hits harder and sweeter at 20mg; Air is smoother at 3-10mg for larger cloud production.

How long does an IVG Pro 12000 pod actually last?

Between 3,000 and 4,000 puffs per pod based on flavour choice. Ice flavours last longest (Fresh Mint, Blue Raspberry Ice). Sweet flavours die fastest (Fizzy Cherry, Rainbow Candy).

Will the October 2026 excise duty apply to IVG?

Yes. Every 10ml of IVG e-liquid — Bar Juice, Air, 100ml shortfills, Pro 12000 pods — picks up £2.20 in duty. Expected retail impact is a 40-60% price increase across the range. Nicotine pouches remain exempt.


18+ Only Warning. This article is for adult smokers and vapers only. Under UK law, it is illegal to sell any vaping product or nicotine pouch to anyone under 18. Nicotine is highly addictive. Vaping is intended as a smoking cessation aid — non-smokers should not start. If you're pregnant, breastfeeding, or have a heart condition, consult your GP before using nicotine products.

Health information sources: NHS Better Health vape-to-quit guidance, MHRA nicotine vaping evidence update, ONS adult smoking habits statistics, Chartered Trading Standards Institute.

]]>

Frequently asked questions

What is the best IVG flavour UK?

Blue Raspberry Ice remains IVG's best-selling flavour in the UK across every format — Bar Juice 10ml, Pro 12000 pods, Air disposables (pre-ban) and 100ml shortfills. It layers tart blue raspberry candy over a clean koolada menthol, which is why it consistently outsells fruity, dessert and menthol competitors. If you want a safer bet, Cherry Ice and Fresh Mint round out the top three UK sellers according to trade data from Ecigwizard and Vape Superstore aggregators.

Which IVG Bar Juice tastes like the original disposable?

IVG Bar Juice is formulated by IVG's original R&D team to replicate the exact profile of the discontinued IVG Bar 600 and IVG 2400 disposables. Blue Raspberry Ice, Fresh Mint and Cherry Ice are 1:1 matches to the original bar. Strawberry Raspberry Cherry Ice (SRCI), Watermelon Ice and Pink Lemonade are also lifted straight from the disposable line, so if you loved the bar pre-June 2025 ban, Bar Juice is the closest legal replacement in 2026.

What flavours are in the IVG Pro 12000 pods?

The IVG Pro 12000 pod range launched with 12 flavours and expanded to 18 by mid-2026: Blue Raspberry Ice, Cherry Ice, Fresh Mint, Watermelon Ice, Strawberry Raspberry Cherry Ice, Pink Lemonade, Blueberry Sour Raspberry, Mr Blue, Fizzy Cherry, Kiwi Passionfruit Guava, Blackcurrant Menthol, Lemon & Lime, Peach Mango, Cola Ice, Mango Ice, Grape Ice, Pineapple Ice and Menthol. All are 20mg nic salt, 2ml pod capacity, TPD compliant.

Are IVG nic salts the same as the bar juice?

No — IVG sells three distinct nic salt lines that are frequently confused. IVG Bar Juice (10ml, 20mg) is the disposable-bar clone. IVG Nic Salts (the classic pre-2024 range in Menthol Tobacco, Summer Blaze etc.) uses different flavour concentrates aimed at MTL pod kits. IVG Air is a shortfill-style refillable format. Bar Juice hits harder and sweeter; classic Nic Salts are smoother and more traditional.

What is IVG's strongest menthol flavour?

Fresh Mint and Polar Mint are IVG's coldest hitters, both dosed with WS-23 koolada for a genuinely icy throat feel without the ethanol burn of raw menthol. Polar Mint (in the 100ml shortfill line) is stronger than Fresh Mint (Bar Juice). For menthol-tobacco crossover, Menthol Tobacco Nic Salt is the go-to. In the Pro 12000 range, Blackcurrant Menthol is the strongest icy option.

Do IVG Pro pods fit other kits?

No. IVG Pro 12000 and Pro 6000 pods use a proprietary magnetic base and pin layout that is not cross-compatible with Elf Bar Elfa Pro, Lost Mary Tappo, SKE Crystal Plus or Vaporesso Xros pods. Do not force-fit — you'll damage the coil contacts. IVG designed the Pro system as a closed ecosystem, similar to Elfa Pro, to lock in pod sales.

Which IVG flavour is best for beginners?

For a first-time vaper coming off cigarettes, IVG Menthol Tobacco Nic Salt 10mg is the closest to a Marlboro Menthol profile without being harsh. For ex-fruity-disposable users, Blue Raspberry Ice or Watermelon Ice Bar Juice at 10mg (half strength) eases the nicotine drop while keeping the sweetness. Avoid the 20mg dessert flavours (Vanilla Custard, Baklava) as a starting point — they're rich and overwhelming for new palates.

What is the difference between IVG Bar Juice and IVG Air?

IVG Bar Juice is a 10ml, 20mg nic salt sold in the TPD-compliant bottle format designed for refillable pod kits like the IVG Pro 2 or SKE Crystal Plus. IVG Air is a longer-lasting nic salt shortfill designed for open-tank sub-ohm kits with lower nicotine (10mg or 20mg) and larger bottles (typically 50ml with nic shots). Bar Juice = pod kits. Air = tank kits.

You must be 18 or over to shop with Vape Daily. We verify age & ID at checkout and never sell to under-18s.

Shop the rangeMore articles